The press is talking about us
Creativity and fun will continue to matter in social media. A lot. For example, digital music service Spotify used Hyperactivate to create a Hashtagart Mosaic where music lovers can use their Facebook or Twitter accounts to enter a post about their favorite song of the year.
The resulting image (seen above as it looked at 12:53 p.m. EDT) is an intimidating profile shot of Tom Hardy as Bane ... the mosaic image was compiled by Hashtagart, which creates pictures by making each person’s profile pic a tile in the final product.
Hyperactivate has been around since 2010, working with big brands like American Airlines, Pepsi, NBC, and others, so Fischman has a window into the social marketer’s soul, so to speak.
Chief of staff Graham Smith says the programme has helped define Y&R's brand positioning as "the 90-year-old startup" in its anniversary year, with participating startup Hyperactivate's social media technology used for a global campaign. Smith claims having startups participate in pitches has helped the agency win new business
Hyperactivate's "Hashtagart" application creates a real-time mosaic of avatar images collected from social networks every time a fan publishes a status with a client’s marketing message ... Fun and, ideally, smart marketing.
Daughtry told Mashable. " I wanted to do something that directly involves them and builds anticipation at the same time I wanted to do something that directly involves them and builds anticipation at the same time — we usually put out the album or song artwork and title and that's it. It will be exciting for fans to be a part of the reveal."