Lesson from Dell: How to Delight Influencers

Posted June 27, 2014 by Marc Fischman (@marcf)

At Hyperactivate, our work doesn’t stop at identifying, validating, managing and measuring influencers, we are sometimes seen as influencers ourselves. And we know more than anyone that every fan and every follower is an influencer, Hyperactivate’s job is to sort each one by their personal measure of influence. Brand marketers are learning that those that rise to the top of the social community should be treated extra special, and every brand marketer can take a lesson from Dell. 

We were overjoyed this morning with a giant box delivered to us by our mailroom. As we opened the box helium balloons floated out, and the “Party in a Box” had us playing like school children in our office. The gift wasn’t all about Dell, it was filled with a box of cookies with our logos printed on each cookie. Even though the cookie was much tastier than the rice paper logo on top of it, it was a beautiful display of Dell caring about us. Our cleaning staff will wonder why we had confetti and silly string all over the floor, and our fans and followers will have fun with all of the rich media content that we shared about Dell in our own social channels.

Brands are now focussing on influencers and can take a lesson from Dell. Delight them by celebrating each other. The rich media sharing will follow.

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