NEW YORK, May 9, 2016 -- Hyperactivate, a provider of innovative technology for identifying and tracking influencers to capitalize on social media, has been named a Cool Vendor in Gartner's recent report, "Cool Vendors in Social Marketing, 2016". The vendors selected, the report says, "help marketers move beyond audience building and simple sharing, toward helping brands capitalize on social advertising's unique targeting and content delivery capabilities, as well as leverage social communities via influencers and advocates." Hyperactivate was one of 5 vendors recognized as Cool Vendors in Social Marketing. The complete report can accessed here:
"This year's Cool Vendors in social marketing help social marketers leverage the audiences they've built in new ways. They help marketers move from measures of audience size and engagement toward rich pools of audience and content insight, with relationships and connections that can be leveraged to drive results that matter to the business", say Julie Hopkins and Jay Wilson in the report.
Hyperactivate is looking beyond traditional social media influencer definitions to recognize the potential of everyday customers to carry the brand marketing messages. By tracking socially shareable content, Hyperactivate can learn where social campaigns get momentum, and track the individuals who actually drive conversions, like downloads and purchases. In many cases Hyperactivate helps identify hidden influencers while uncovering the effectiveness of known influencers.
"While this type of traction is commonly viewed to come from influencers with large social followings, we can help brands identify and measure the value from even those with relatively small followings. We can even sort an audience by value to the brand", says Marc Fischman, founder and CEO. "By using our technology, brands can cultivate their audience and social strategy in a more focused and efficient way by concentrating efforts on the real influencers that help drive more business or brand awareness."
Gartner, Inc., Cool Vendors in Social Marketing, 2016, Julie Hopkins and Jay Wilson, 13 April 2016.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Hyperactivate offers a range of innovative content-sharing tools for campaigns that reach your followers and acquire new ones across all channels and devices.
Hyperactivate uncovered and continues to demonstrate how viral sharing, also known as participation marketing, gives visibility into 'word-of-mouth' and the ability to identify advocates that influence conversation. Formerly known as Hashtagart, the company has evolved into a full-fledged social marketing solution provider offering agencies, brand marketers, and media companies the ability to manage relationships with brand advocates and measure the amplification and impact of brand messages across multiple social channels. Hyperactivate is used by leading, Furtune 500 brands globally, and offers its services directly and via media agencies.