Hyperactivate was born


Hyperactivate uncovered and continues to demonstrate how viral sharing (i.e. participation marketing) gives visibility into ‘word-of-mouth’ and the ability to identify advocates that influence conversation.

Formerly known as Hashtagart, the company has evolved into a full-fledged social marketing solution provider offering agencies, brand marketers, and media companies the ability to manage relationships with brand advocates and measure the amplification and impact of brand messages across multiple social channels.

In 2010, the team from Hyperactivate discovered a powerful way to activate and engage fans & followers with Hashtagart Mosaics. Founded by a team of software engineers, Hyperactivate continues to innovate and develop the most fun and entertaining engagement tools for brands. Millions of fans have since shared messages for the top brands in social media. Successful campaigns are our highest priority and with Hyperactivate managed campaigns, we help our clients ever step of the way. We are proud and blessed to have worked with some of the best clients in social media.


Hyperactivate is proud that Gartner selected us as a “Cool Vendor in Social Marketing.“ Gartner is the leading IT research firm. They identify important innovators as cool vendors. Now they named Hyperactivate as a cool vendor in Social Marketing


Why we are so honored

Hyperactivate aims to help brands market effectively in social media. Being recognized by Gartner as an important innovator is yet another sign that our social marketing solutions are hitting the target and meeting business needs.

What is Cool about Hyperactivate?

Hyperactivate "help[s] social marketers leverage the audiences they've built in new ways. [We] help marketers move from measures of audience size and engagement toward rich pools of audience and content insight, with relationships and connections that can be leveraged to drive results that matter to business" (Julie Hopkins and Jay Wilsons, Gartner Analysts)


The press is talking about us



Social Media 'Sneezing' - The Germ You Really Do Want To Spread

Creativity and fun will continue to matter in social media. A lot. For example, digital music service Spotify used Hyperactivate to create a Hashtagart Mosaic where music lovers can use their Facebook or Twitter accounts to enter a post about their favorite song of the year.

Dark Knight Rises Viral Site Gives Glimpse of Bane

The resulting image (seen above as it looked at 12:53 p.m. EDT) is an intimidating profile shot of Tom Hardy as Bane ... the mosaic image was compiled by Hashtagart, which creates pictures by making each person’s profile pic a tile in the final product.

Twitter’s proposed polling feature isn’t much help for brands

Hyperactivate has been around since 2010, working with big brands like American Airlines, Pepsi, NBC, and others, so Fischman has a window into the social marketer’s soul, so to speak.

The need for speed: brands embrace startup accelerators

Chief of staff Graham Smith says the programme has helped define Y&R's brand positioning as "the 90-year-old startup" in its anniversary year, with participating startup Hyperactivate's social media technology used for a global campaign. Smith claims having startups participate in pitches has helped the agency win new business

3 Social Media Startups to Watch

Hyperactivate's "Hashtagart" application creates a real-time mosaic of avatar images collected from social networks every time a fan publishes a status with a client’s marketing message ... Fun and, ideally, smart marketing.

Rocker Daughtry Puts Your Face in New Song's Artwork

Daughtry told Mashable. " I wanted to do something that directly involves them and builds anticipation at the same time I wanted to do something that directly involves them and builds anticipation at the same time — we usually put out the album or song artwork and title and that's it. It will be exciting for fans to be a part of the reveal."

Some of our clients include